Posts Tagged "competition"

The Google Wave Federation Protocol excited us, because for the first time since email, it provided a way for collaboration systems to cooperate in a non silo’d way . The promise is that each organization can choose what product to use and the communication will flow unimpeded between the different systems, in the same way that people on different email systems can send and receive messages to each other today. This is a collaboration revolution we wanted to be a part of.

This is exciting. More detail up soon.

When I was in grade 8 I learnt French. I say learn, but it was a handful of disconnected words and maybe a sentence or two that I couldn’t possibly remember now. The problem for me was that I knew I was going about learning it the wrong way, but relied on the teacher to teach me the “best way”. See, when I wanted to say a word in French, I first had to think of the word in English, then check my mental filing system for the equivalent word in French. It’s a slow and cumbersome way of recall that never really worked for me, no matter how many times we repeated the words by rote.

I’m not bringing it up now to point out the flaws in my year 8 education, but to highlight something about the way people learn. When Wave was first announced and launched it was described by various people as “sort of like email” or “part instant messenger, part Google Docs”. This is because we often find it easier to understand something new when we “pin” it on a concept we already know and understand. Likening one thing to something else is sort of like my metal filing cabinet I had in 8th grade, useful up to a point, but no way to go about using something on an advanced day-to-day basis.

Which is why I think Google or a third party need to seriously consider how the non-tech-minded are going to learn how to use Wave.

Shareflow: Focused conversations with people that matter [Zenbe]

Can a small startup – made up the two co-founders and one employee working in a studio apartment in Silicon Valley – go head-to-head with a powerhouse like Google on something as revolutionary as the re-invention of e-mail?

Can a startup challenge Google on the re-invention of e-mail?

Are tools like CC Betty approaching the re-invention of email in a more practical way?